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GENERATIONAL EXPERTISE
QUOTES ABOUT US
After the workshop I felt that I had become even more curious: there are so many things we can learn from generation Z in order to improve our services and to renew ourselves. I am looking forward to meet these youngsters both as colleagues and clients! Thank you for the opportunity, I am looking forward to the next workshop!
Katalin Majoros, client experience manager
K&H group
The Millennial Workshop was exciting and inspiring. The agency approached the topic in an interesting way, giving us a splendid opportunity for joint thinking. Thanks to the inputs received during and after the workshop we were able to find more time to discuss the differences and similarities between generations.
Boglárka Borbás, Senior Brand Manager
ROUST HUNGARY
I had the opportunity to take part on both workshops about generations, were I have learned so many new and interesting things. In an open and friendly atmosphere with different types of people, we have discussed and debated the characteristics and gaps between generations from various aspects. Emocionális Marketing introduced me the to the Millennials and Gen Z in great detail.
Anita Polacsek, group leader of market research
Spar
On the workshop about Millennials and Gen Z we have received comprehensive analysis about the communication gap between the “older” generation and the one just growing up and heading towards the labour market. On the workshop, Krisztián demonstrated how these two generations observe the world in a completely different way than we do, therefore they need to be addressed differently, and they also have a different approach towards working and relations at work. Krisztián’s excellent way of presenting and his fascinating stories guaranteed for a morning spent in good mood on both occasions.
Gábor Roszjár, researcher
Erste Bank
OUR SOLUTIONS
THERE ARE APPARENT DIFFERENCES BETWEEN GENERATIONS
Research results show that age matters indeed.
#1
DIFFERENCES BETWEEN GENERATIONS ARE SIGNIFICANT
They were born within entirely different circumstances; therefore, they have an entirely different way of thinking.
#2
GENERATION GAPS CAN BE EXPLORED AND EXPLOITED AS WELL
Large amounts of information are available on generations, which enables us to elaborate more efficient strategies to approach different target groups.
#4
GENERATION GAPS HAVE AN IMPACT ON THE PREFERENCES OF CONSUMERS
They process information in a different way, so messages have to be addressed in a different manner.
#3
FACTS
Interested in research with youngsters in focus? Let us do it for you, as we have great expertise in the questioning of young generations.
Nobody knows Millennials (born between 1980 and 1995) and Gen Z in Hungary like we do! We have teams of trained field staff with 18-25 year-old students to conduct research activities on Samsung Galaxy Tab3s for our clients.
With our on-going, long-term relationship with colleges and universities nationwide we get the best possible results from our research on this very special target group.
If you need market research carried out on young generations in Hungary, you need to turn to Emocionális Marketing.
GENERATIONAL EXPERTISE
